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BRANDING
I help brands figure out who they’re for and how to show it. My work covers market research, positioning, brand voice and visual identity, carried through to the shop floor, website or campaign. I’ve worked with sustainable footwear, streetwear and fashion retail brands, as well as cultural spaces.
SYOU
VISIT WEBSITE
SYOU is an Amsterdam based footwear innovation company dedicated to crafting locally made, sustainable shoes. They achieve this through 3DTI technology, the use of natural latex for recyclability, and local production to minimise environmental impact. I conducted end-to-end market research and and copywriting, tailored to the strongest audience for a sustainable shoe brand.
THE GREY SPACE IN THE MIDDLE
VISIT WEBSITE
The Grey Space In The Middle is a Netherlands based cultural and creative hub dedicated to exploring the intersections of arts, sciences, and technology through diverse exhibitions, performances, lectures, and music programs. I developed the venue’s brand voice so it speaks to art, science and tech audiences alike.
DREAM UNIT
VISIT WEBSITE
Dream Unit is an Amsterdam based concept store and creative space with a social mission of supporting emerging designers and artists, the store has quickly gained a reputation for uplifting the community and fostering inclusivity in the fashion scene. Together with designer Balázs Milánik, we ideated and executed a visual identity for the Dream Unit flagship store.
BARCELOS
VISIT WEBSITE
Barcelos Official is a Tokyo based independent streetwear label known for its distressed “Boro” look and military-inspired cuts. I conducted market research, plus a visual identity built around the label’s mix of heritage craft and urban streetwear. I also produced its Black Friday 2025 campaign in Japan.
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