I plan and write B2B and B2C content that ranks in Google, gets cited in AI search and moves readers toward a demo or sale. Since 2022 I’ve created and optimised 700+ commercial content pieces across hospitality tech, renewable energy, home improvement and lead generation.
At Noovy, I run the full content operation for a hotel software company in six languages. I rebuilt the blog around five SEO pillars, and since May 2026 quarterly search impressions have grown 14x and clicks 8x.
Before that, I spent two and a half years at Leads.io, a lead generation agency. I led the French-market content team and managed 15 freelance writers, and the team was ranked the most efficient of three European content divisions. My 400+ content assets for client accounts reached 300K+ non-branded organic visitors a month and earned featured snippets and top rankings.
Author Profile
The Noovy Blog is a comprehensive knowledge resource for independent hoteliers, published by Noovy, an all-in-one cloud hotel software provider. The blog is designed to empower independent hoteliers with practical, plain-language guidance they can put to work the same week. The blog covers:
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Revenue & Insights: Pricing strategy, rate tracking and growing revenue.
- Bookings & Distribution: Managing OTAs, channel mix and booking engines.
- Guests & Relationships: Check-in flows, guest messaging and retention.
- Technology & Operations: Choosing hotel tech and getting the most out of it.
- Market Leadership: Industry trends and what they mean for independents.
Since January 2026 I’ve run the blog end to end, covering strategy, editorial planning, writing and on-page SEO. I audited existing content, then rebuilt the architecture to now generate 105K+ search impressions and 200+ clicks every quarter.
GreenMatch UK helps homeowners and businesses across the UK find trusted installers for renewable energy and energy-efficiency upgrades. For most households these are big, one-off decisions, often made with confusing grant rules and technical jargon getting in the way. The site explains the options clearly enough that people can compare quotes and choose with confidence.
Over two years as a contributor, I researched and wrote 200+ articles and guides for the site. Drawing on government sources, academic research, think tank reports and input from tradespeople, the resource covers:
- Home Insulation: Types, costs and which homes suit which approach.
- Heating: Boiler technology and how to choose between systems.
- Grants and Funding: Government energy schemes and who qualifies.
- Policy and Regulation: Sustainability laws and what they mean for homeowners.
Author Profile
WhatCost UK helps UK consumers work out what home improvement projects and services should cost, so they can budget properly and recognise a fair quote. Prices vary widely by region, property and job size, and most people have no benchmark when a tradesperson gives them a number.
Over two years as a contributor, I researched and wrote 200+ cost guides and articles, focused on energy-saving measures and affordable ways to upgrade a home. Each guide breaks down typical prices, explains what pushes costs up or down, and sets out options for different budgets.
Website
Leads.io is a technology-driven, performance-based lead generation agency focused on delivering high-quality leads to clients across various industries, utilizing in-house technology and a team of creative professionals.
Examples of delivered content include:
- [Knowledge Bites] How to Write a CTA For Your Organic Blog Post
- [Knowledge Bites] Top 3 Tips for Generating High-Quality Leads
- [Case Study] Bathwraps
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[Case Study] Vivint Smart Home Security
VISIT WEBSITE
SYOU is an innovative Amsterdam-based footwear company dedicated to crafting locally made, circular shoes with a strong emphasis on sustainability. They achieve this through 3DTI technology, the use of natural latex for recyclability, and local Amsterdam production to minimize environmental impact. SYOU is also pioneering a Take Back program to recycle old shoes into new pairs, striving for a fully circular production model.